Always strive for maximum clarity – in listening, in understanding, in communicating, and in thought.

Be vigilantly cognizant of any sign of vagueness.

If you don’t pick up on something ambiguous and immediately clear it up, it will often result in a failure down the road.

Take action. Get things done!

Break irrelevant connections. For example, “I can’t do A because first, we need B” – 90% of the time A can be accomplished without B.

Find a way! You are a solution-finder, not an excuse-maker.

Focus on accomplishing the goal.

Effort counts, achieved goals speak for themselves.

If you meticulously measure something, it has a chance of improving; otherwise, improvements are left to chance.

Define a set of clear, objective criteria for what you are doing and monitor your progress.

Systems and processes are the backbone of success. Create them, follow them, and revise them when needed.

Systems help you get things done more efficiently, and bring intrinsic value to our team, clients, and partners.

Without attention to detail, your work is unreliable.

You are accountable for every detail of what you deliver.

Everything either grows or perishes. That is a natural law of life.

Embrace mistakes as growth opportunities. Growth happens outside of your comfort zone.

We do not settle for mediocre results. We expect excellence.

Innovation is the foundation of our success and the only way to win.

Look for ways to challenge the status quo.