The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve.

CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost throughout the Covid-19 pandemic when B2B buyers held off purchases.

Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself.

Think outside the box with these 10 creative whitepaper ideas and learn how to create engaging content that stands out and drives leads. Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information.

You've probably heard that "quality trumps quantity" when it comes to marketing. And in an ecosystem filled to the brim with digital content, your brand needs to stand out with unique, creative assets. Yet with tight deadlines overhanging your creatives’ heads, it can be hard to let innovation flourish and dish out content that’s remarkable.

It’s hard to be original. The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. It is understandable.

Landing pages are an integral part of any lead generation strategy as they are more focused than homepages, both in terms of their function for driving lead generation and their messaging. Through customization, landing pages can be designed for each individual campaign and its specific target audience. With the customizability of landing pages in mind, what are the most important features to include to boost the lead generation of landing pages?

Developing and nurturing your customers’ loyalty is all about keeping in touch and creating positive client experience. Like any other special holiday or season, Valentine’s Day is a perfect opportunity to remind your customers about your business in an easy-going and creative way. But how not to cross the line between a funny, endearing or simply nice memento and an inappropriately selling or intrusive card that will harm your brand?

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Here’s how. Long-term business success requires organizations to transform, innovate, and take risks. This principle drives companies to embrace the latest high-tech products and services to ensure they don’t fall behind in the digital economy.

In case you missed it, start here with an introduction to B2B digital event amplification strategies. This is part 2 of three in a series.

Brands want to invest in product marketing with 46.6% of companies parking a budget of $250,000 per year for the same. Despite this development, according to The Product Marketing Alliance (2020), only 5.1% of product marketers said that their role was fully understood by other teams and stakeholders at their company.

Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.