These innovative PPC tactics will elevate your SEM campaigns to the next level. No 101-style tips here; these are all expert-level tactics.

Google's Keyword Planner is a newer element to Google AdWords that can be extremely valuable to content marketers. Learn how with these steps.

Whether it's in a marketing agency or team, keeping productivity high across the board can be tough.Here are 5 ways I empower my employees to be their best.

Choosing between Drupal and Wordpress can be a difficult decision. Find out which would work best for your content management strategy.

Changes to Google’s algorithm affect paid search through Quality Score, Ad Rank and placement of landing pages. Keep ads fresh with relevant content.

Everyone can start growth hacking their businesses with a little innovative thinking and a willingness to learn from others.

Are you an aspiring entrepreneur? Here is a list of timeless entrepreneurship advice from business experts and writers through the ages.

Learn hot to maximize your company's event marketing efforts with effective online marketing techniques and tools - before, during and after the event.

Editor Note: Many points in this post are the author’s speculation/prediction of the future and not concrete fact.

Recently, Google announced a new addition to its Webmaster Tools called the Search Analytics Report (SAR). After a few significant algorithm updates so far in 2015, this latest improvement is a breath of fresh air for SEO experts and digital marketers. In recent years, they have gotten used to Google providing less information as a result of its aim to clamp down on illicit SEO practices and spam.

Link building, along with on-the-page optimizations and a “likeable” social media presence, will allow you to climb to the top of SERPs.

More and more professionals are realizing that it's limiting to focus on just one detail. This has given rise to something called experience optimization.